Read Our Story



Atlantic Motorcar is coastal Maine’s Imported Auto Center, and your alternative to the new car dealer. Our key values are Integrity, Knowledge, Trust and Value. We work hard every day to earn our 5 Star Service Rating.


For the last three decades we’ve specialized in cars, just like yours, and we’ve developed the state’s largest independent facility for the service and sales for European, and now, Japanese automobiles. We are conveniently located on U.S. Route 1 in Maine’s midcoast, and offer complimentary loaner cars as well as valet pickup and delivery service. We have over 35 years of experience servicing Audi, BMW,Mercedes, Mini, Porsche, Volvo and Japanese autos.

Professional Automotive Service

We utilize all of the latest technology and factory computerized diagnostic systems. Our service staff is trained on even the very latest models and systems. As a Bosch Authorized Service Center (since 1989) we have both the experience and equipment to repair and service your car correctly, efficiently, the first time. Our facility offers comprehensive service for your car, and we are not limited in our capabilities. All repairs are backed by a comprehensive 3 Year Nationwide Warranty, assuring you of peace of mind, no matter where your travels take you.


All About Relationships

At Atlantic Motorcar we believe in relationships, not just with your car, but with you, our valued customer as well. When you think of automotive service, we want you think of us, and we work hard, each and every day, to earn that trust.

With well over 2,800 customers visiting us each each year, it’s a blessing to know and be known on a first name basis. You graciously make us part of your life, you send us postcards from vacations, drop off cookies to the team, tell us about your son’s baseball game, or your daughter’s first dance recital. We’re privileged that it’s not “thanks for fixing my car – here’s the credit card”. We want it to be more than that, because the better we know you, the more we can understand how to help.

We invite you into our workshop, and we’ve been invited into your home, your sailboat, and even offered stays at your vacation cottage. We value that, greatly, we know that’s special, very special. We’re not just your “car guys”, we’re your trusted friends, your advisors, and that’s not just a motto or ad line. It’s the fundamental building block for each customer, and each vehicle that visits our facility. And we are grateful, and blessed.
Thank you.



Owner Bruce Howes has specialized in the service of fine automobiles since 1985, first in Buffalo, NY and now at our current four acre service and sales center in coastal Maine. Bruce leads a team of highly trained and certified technicians who are readily able to diagnose today’s complex vehicle systems! We share your passion for these fine automobiles.


Atlantic Motorcar has customers that come to us from both in and out of state for our service. Many of our customers have been doing business for us for a number of years, through multiple cars. We’ve justly earned a reputation for providing unprecedented honest, high quality sales and service, at a fair price. We know that trust is a major factor in the relationship between the service/sales facility and the vehicle owner, and we strive to earn the trust and respect of our customers each day.

Trust & Value

We are sometimes asked what makes us different, better or a superior choice to your current service facility. Simply stated, because we provide the overall lowest cost in auto service, preventing problems rather than just repairing them. We use better methods to give you the highest quality service. In short, we care about you, and your car. We don’t just say that, we measure it! We consistently ranked as the highest in customer satisfaction in the state of Maine, and nationally in the upper 3% of Customer Satisfaction Surveys from Demandforce. Please take a few moments to let us know how we can help you.